Work with Sarah
Complex change, made human.
For leaders, teams and organisations navigating change. Sarah brings human-centred design, executive experience and practical perspective to the work.
A human point of view
Start with the people living through the change.
Sarah is a former Chief Design Officer, keynote speaker, advisor and author. Her work helps leaders make sense of AI, transformation and the choices that shape what comes next.
Choose the conversation that fits your moment.
Sarah’s collection
Ways to work together, ventures and learning.
Different rooms, one human thread. Open a drawer, or search for the thing you came for.
- For leaders
Advisory
Fractional CDO, 90-Day Sprint and Wonder & Wander advisory work.
On this site · /work/advisoryExplore advisory - For individuals
Coaching
One-to-one thinking space for leaders changing role, team or direction.
On this site · /work/coachingExplore coaching - For organisations
Teams
A practical route for organisations building confidence with AI.
On this site · /work/teamsExplore team work - For the room
Keynotes and MC
Keynotes, thoughtful hosting and facilitation for events.
On this site · /speakingExplore speaking - SPEAKING
Keynotes
A human-centred perspective on AI, leadership and the future of work.
On this site · /speakingExplore speaking - EMPLOYERS
B*tches Who AI
Corporate seats for practical AI learning and team confidence.
Opens bitcheswhoai.comExplore (opens in a new tab) - WOMEN + DAUGHTERS
She Evolves Fiji 2027
Founding Circle · 17 to 21 November 2027 at Sofitel Fiji Resort & Spa, Denarau. From A$4,290pp twin share (Tribe Na Tomba), Sofitel from A$5,000pp. Early bird until 28 Feb 2027, save up to A$1,500pp.
Opens sheevolves.communityRegister your interest (opens in a new tab) - AI MASTERMIND
B*tches Who AI x She Evolves AI Mastermind
a deep dive in Bali · 30 May to 4 June 2027 · Sofitel Nusa Dua.
Opens sheevolves.communityExplore (opens in a new tab) - LEARNING + COMMUNITY
B*tches Who AI membership
BWAI at A$2,997/yr inc GST. Explore individual membership and BWAI Black.
Opens bitcheswhoai.comExplore (opens in a new tab) - STORIES
Evolve X
Founder stories, ideas and the courage to evolve.
Opens evolvex.communityExplore (opens in a new tab) - TRAVEL
Big Family Escapes
Thoughtful travel experiences designed around family life.
Opens bigfamilyescapes.comExplore (opens in a new tab) - DESIGN
Sienna Baby
A little more room to grow, one first step at a time.
Opens siennababy.babyExplore (opens in a new tab)
How to work with us
Sarah Pirie-Nally's ventures are run by Wonder & Wander, a growth and venture studio that helps you reimagine, reinvent and redesign, and builds the communities that carry change. All prices are in Australian dollars (AUD).
How do the ventures connect?
TRUST > DISTRIBUTION > CONVERSION > EXPANSION. sarahpirienally.com sits at Trust: it builds authority and routes qualified buyers to BWAI, the W&W Sprint and She Evolves.
The Wonder & Wander studio, written down as 32 skills in 7 stages, from spotting demand to deciding which ventures to scale.
What is the Pink Glitter Octopus?
8 Legs of Agency: from T-shaped to 8-legged. Sarah's framework, the Pink Glitter Octopus: a framework and movement for women to thrive in the age of AI. Our mission: to help women expand their agency, income and impact in the age of AI. At the heart of it all is Self-Agency, 'the belief that I can act on my own life.' The 8 legs: Economic, Technological, Time, Career, Creative, Intellectual, Relational and Identity Agency. When a woman believes in her agency, all eight legs move. Start free with B*tches Who AI.
How does the ladder work?
- Free / Trust: earn attention and permission (newsletters, guides, free tasters, audits).
- Low-ticket entry: a first yes, under A$300.
- Core: the main paid relationship.
- Premium: deeper, high-touch work.
- Enterprise / Partner: organisations, sponsors and seats.
Which offer fits my needs?
- Booking a keynote speaker on human-centred AI: Sarah Pirie-Nally, from A$10,000 + GST. https://sarahpirienally.com/speaking
- Women learning AI: B*tches Who AI membership, A$2,997 a year inc GST, with a free BWAI OS taster and a A$299 masterclass. https://bitcheswhoai.com/pricing
- Training the women on your team: B*tches Who AI corporate seats, A$2,997 inc GST per seat per year, no discounts. https://bitcheswhoai.com/pricing
- Experiences for women and their daughters: She Evolves. Fiji 2027 Founding Circle is open now: Wed 17 to Sun 21 Nov 2027, Sofitel Fiji Resort & Spa, Denarau. From A$4,290pp twin share (Tribe Na Tomba), Sofitel from A$5,000pp. Early bird until 28 Feb 2027, save up to A$1,500pp. Page https://www.sheevolves.community/fiji. B*tches Who AI x She Evolves AI Mastermind, a deep dive in Bali, 30 May to 4 June 2027: https://www.sheevolves.community/bali
- Big family travel: Big Family Escapes free guides and Family Travel OS. https://bigfamilyescapes.com
- Family ideas and founder stories: Evolve X. https://evolvex.community
What does Sarah Pirie-Nally offer?
Rung 1Free / Trust
- AI Tea newsletter, Wonder Lab blog and free resources. Free.
- 7 books (Good Girls Don't Use AI free on Kindle Unlimited). Price not yet set.
Rung 2Low-ticket entry
- Books on Amazon. A$3.99 to A$34 per book.
- The Latte Files. A$19.95.
- Design Thinking with AI course. A$249.
Rung 3Core
- 1:1 coaching. A$650 per hour.
Rung 4Premium
- Keynote. From A$10,000 + GST.
Rung 5Enterprise / Partner
- Conferences, bureaus and media. Price not yet set.
What does B*tches Who AI offer?
Rung 1Free / Trust
- BWAI OS taster (7 skills, from Fri 23 Oct 2026), AI Fluency Assessment, 8 Legs of Agency (the Pink Glitter Octopus). Free.
Rung 2Low-ticket entry
- Practical AI masterclass. A$299.
Rung 3Core
- Standard membership. A$2,997 per year inc GST.
Rung 4Premium
- AI Team Sprint (members, max 8). A$3,997 inc GST.
- BWAI Black (invite only, 10 spots). A$2,000 per month.
Rung 5Enterprise / Partner
- Corporate / team seats. A$2,997 per seat per year inc GST.
- BWAI OS Professional Services Edition. Price not yet set.
What does She Evolves offer?
Rung 1Free / Trust
- Facebook community and experience waitlists. Free.
Rung 2Low-ticket entry
- Spritz Session, Melbourne, Thu 4 Feb 2027. A$69 per ticket.
Rung 3Core
- Fiji 2027 Founding Circle, Wed 17 to Sun 21 Nov 2027, Sofitel Fiji Resort & Spa, Denarau. From A$4,290pp twin share (Tribe Na Tomba), Sofitel from A$5,000pp. Early bird until 28 Feb 2027, save up to A$1,500pp.
- B*tches Who AI x She Evolves AI Mastermind, a deep dive in Bali, 30 May to 4 June 2027 (15 rooms; deposit to hold a place: A$500). A$10,000 single / A$18,000 twin per room (two people).
- B*tches Who AI x She Evolves AI Mastermind, a deep dive in Bali, BWAI member and alumni price available until 30 Nov 2026 (deposit to hold a place: A$500). A$6,000 single / A$5,000 twin share per person.
Rung 4Premium
- Fiji 2027 Sofitel accommodation. From A$5,000pp. Early bird until 28 Feb 2027, save up to A$1,500pp.
Rung 5Enterprise / Partner
- Sponsorship (site tiers and Fiji prospectus tiers). Price not yet set.
- Employer-funded places. Price not yet set.
What does Evolve X offer?
Rung 1Free / Trust
- Evolve X notes and founder stories. Free.
What does Big Family Escapes offer?
Rung 1Free / Trust
- Destination guides, reviews, Family Travel OS trip tool. Free.
Rung 5Enterprise / Partner
- Hotel partnerships. Price not yet set.
What does Sienna Baby offer?
Rung 1Free / Trust
- Founder story, Instagram. Free.
Rung 2Low-ticket entry
- Soft-sole first shoes (pre-orders Mar 2027). A$55 per pair.
Rung 3Core
- Gift set / Grow-With-Me Duo. Price not yet set.
Rung 5Enterprise / Partner
- Corporate and hospital gifting. Price not yet set.