Sarah Pirie-Nally
Sarah Pirie-Nally

AI Strategist Β· Keynote Speaker Β· Author Β· Founder of Wonder & Wander

The AI strategist who makes
transformation
actually stick.

For leaders who refuse to leave their humanity at the door.

20+ yrsOnly HCD practitioner at CDO level in AI
10,000+Leaders & teams taught
1,000+Retreat leaders β€” She Evolves, Nurture Her & Evolve X
500+Organisations β€” CBA, NAB, Microsoft & more
Sarah Pirie-Nally
✨Wonder Conductor · July 14th Cohort

The 4-week immersive coaching container for conscious leaders is almost full.

Enroll Now

Trusted by the world's best

Clients of Sarah & Wonder & Wander

Commonwealth BankMicrosoftRed BullMonash UniversityFiji AirwaysClub MedEntrepreneurs OrganizationMarriottYECNABASB BankAGLEnergy AustraliaUniversity of MelbourneCallaway GolfHallmarkQMS MediaEasy WeddingsEllen HooperThe Wellbeing DistilleryThe Flights ClubThe Fred Hollows FoundationCity of SydneyInsider ExpeditionsWoodleighVictorian PYP NetworkResilience SOS4E's ConsultingStar of the SeaDann Event HireAugust AdvisoryiFlyFlatacademyEXFuture CouncilCommonwealth BankMicrosoftRed BullMonash UniversityFiji AirwaysClub MedEntrepreneurs OrganizationMarriottYECNABASB BankAGLEnergy AustraliaUniversity of MelbourneCallaway GolfHallmarkQMS MediaEasy WeddingsEllen HooperThe Wellbeing DistilleryThe Flights ClubThe Fred Hollows FoundationCity of SydneyInsider ExpeditionsWoodleighVictorian PYP NetworkResilience SOS4E's ConsultingStar of the SeaDann Event HireAugust AdvisoryiFlyFlatacademyEXFuture Council

The Wonder Scale

Where are you on your AI journey?

Every leader starts somewhere. Click your level to see exactly where Sarah can help you next.

🌱

Level 01 Β· Curious

I know AI matters. I don't know where to start.

You're aware AI is changing everything but feel overwhelmed by the noise. You're consuming content, watching from the sidelines, and wondering if it's too late.

Free WonderAI App
AI Tea Newsletter
Wonder Audit (free)
✨

Level 02 Β· Exploring

I'm trying tools but I'm not getting consistent results.

You're using ChatGPT occasionally, maybe a few other tools. You're excited but scattered β€” lots of tabs, no real strategy, no system.

Design Thinking for the AI Age ($99)
Wonder Audit
Free Resources
✦ Most Popular
🎯

Level 03 Β· Building

I have a vision. I need a strategy and accountability.

You're ready to invest in a real AI system for your business and life. You want structure, community, and expert guidance β€” not just another course.

Wonder Conductor β€” 4-week sprint ($2,997)
Starts July 14th
πŸš€

Level 04 Β· Leading

I'm AI-enabled. I want to go deeper and lead others.

You're running AI-powered operations and want to scale your impact. You're ready for a mastermind, high-level thinking, and a peer group who gets it.

Evolve X Mastermind ($5k/month)
8 months Β· 6 members Β· Application only
🏒

Level 05 Β· Transforming

I need to transform my whole organisation.

You're an enterprise or SME leader responsible for your team's AI strategy. You need custom advisory, culture change, and a keynote that actually moves people.

Wonder & Wander Advisory ($18k–$45k)
Keynote Speaking (from $3,500)
Curious
Transforming
✦✦

Are you ready to get...

Wonder
Struck

The world needs your human intelligence more than ever.

04
As Seen InABC NewsSky NewsMamamiaBody+SoulCollective HubStuff

Wonder Conductor

What does it mean to be a Wonder Conductor?

Sarah explains from Bali β€” where she's Wonder Conducting on school holidays with her kids.

Rather than teaching you one specific tool, Wonder Conductor gives you the capabilities to stand at the front β€” wand in hand β€” and conduct your entire AI orchestra.

Explore Wonder Conductor

Credentials

The Rooms She’s Been In

🏦

Chief Design Officer

ASB Bank

Led NZ's landmark CX transformation β€” called "the new Air NZ of design"

🌐

CBA's First Intrapreneur

Commonwealth Bank

Co-founded Wired for Wonder inside one of Australia's largest institutions

πŸ›οΈ

Head of Change & Communications

NAB

πŸ’»

Innovation Ambassador

Microsoft

πŸŽ“

MBA Course Co-Author

RMIT Online

🌍

Keynoted on 6 Continents

500+ events delivered

πŸ‘₯

30,000+ Leaders Impacted

Australia, NZ & globally

πŸ†

TITAN Women In Business β€” Gold

Outstanding Female Entrepreneur 2025

πŸ“š

Three-Time Published Author

Fourth book forthcoming

The Third Intelligence

🧠

Diploma in Neuropsychology

+ NLP Master Certification

✈️

The Flights Club

Steve Hui, The Points Whisperer

"Working with Sarah to advance how we use AI across the business in a structured, professional way"

🌺

1,000+ Leaders Through International Retreats

She Evolves Β· Nurture Her Β· Evolve X

Hosted transformational retreats across Australia, Bali, and beyond β€” before retreat was a business model

✨

Only HCD Practitioner at CDO Level

In the AI education space

The rare intersection of human-centred design mastery, C-suite executive experience, and AI strategy β€” no one else brings all three

What People Say

β€œ

We’re working with Sarah Pirie-Nally, AI coach, to advance how we use AI across the business β€” in a structured, professional way that genuinely improves our service to clients, not just for the sake of it.

Steve Hui

The Points Whisperer, The Flights Club

Newsletter sent to 6,000+ business owner members

β€œ

Sarah produces a world-class event. Wired for Wonder is incredible.

Guy Kawasaki

Author & Former Apple Chief Evangelist

β€œ

All I want to do is prompt Manus to finish my website 🀣

Wonder Conductor client

Sent from the beach on a weekend

She didn’t know it was called vibe coding. She just knew she couldn’t stop.

AI Strategy✦Keynote Speaker✦The Wonder Mindset✦Wonder Conductor✦Human Intelligence✦Future of Work✦Author✦Life Design✦Family Operating Systems✦Strategic Advisory✦AI Strategy✦Keynote Speaker✦The Wonder Mindset✦Wonder Conductor✦Human Intelligence✦Future of Work✦Author✦Life Design✦Family Operating Systems✦Strategic Advisory✦

The Origin

She Also Used to Sell Apples From a Red Card Table.

Sarah grew up on an orchard in Hobart. On weekends, she and her siblings would set up a little red card table out the front and sell bags of apples and bunches of flowers to people walking past.

People stopped because they could already see it. Smell it. They knew they wanted it before a word was said.

She’s been putting good things on tables ever since. The tools have changed. The principle hasn’t.

01
Sarah Pirie-Nally

About Sarah

The Human Edge
in an AI World

Sarah Pirie-Nally is one of Australia’s most recognised voices at the intersection of human intelligence and artificial intelligence.

She was undiagnosed neurodivergent for most of her life β€” which she now understands shaped her worldview, her frustration with the status quo, and her lifelong drive to campaign for the underdog and see systems differently.

She was CBA’s first intrapreneur. She became Chief Design Officer of ASB Bank, leading what was called β€œthe new Air NZ of design.” She has keynoted on six continents, written three books, and built AI systems that run real businesses.

She signed Commonwealth Bank as her first client on day one of going out on her own.

She also used to sell apples from a red card table in Hobart. Both things are equally true. That’s the whole point.

Sarah's Story
02

Signature Programs

How Sarah
Works With You

View All Programs
✨

Start Here Β· Free

Not sure where you stand with AI? Discover your AI level in 3 minutes β€” free.

Try WonderAI Free
Wonder Conductor
For Founders & LeadersAUD $2,997

4-Week Sprint Β· Starts 14th July

Wonder Conductor

The flagship AI mastery program for conscious leaders. Save 12+ hours a week, build working AI automations, and lead with a strategy β€” not just tools. 8+ live sessions with Sarah in 30 days, plus ongoing Wonder Lab implementation community.

  • ✦Build AI systems that run your business while you sleep
  • ✦Turn AI into your co-founder, co-creator, and co-parent (her husband’s words)
  • ✦Design a life and business you don’t need a holiday from
90-Day AI Enablement Sprint
For SME & CorporateAUD $18k–$45k

90-Day Sprint Β· Wonder & Wander

AI Enablement Sprint

A done-with-you AI transformation for organisations ready to move fast. Build your AI strategy, automate your operations, and create a culture of intelligent innovation β€” in 90 days.

  • ✦Custom AI strategy and implementation roadmap
  • ✦Team capability uplift across all levels
  • ✦Human-centred systems that protect your culture
Pip the Wonder Robot
Pip says enrol!

Next Cohort Opening

Wonder Conductor July 14th

August cohort also open β€” 18 Aug 2026

Spots are limited. Join the next cohort of leaders building their AI strategy with Sarah.

73Days
13Hours
37Mins
00Secs

Free AI Readiness Assessment

Know exactly where
you stand with AI.

The Wonder Audit is a personalised AI Readiness Report β€” your Wonder Score, your 3 highest-leverage opportunities, and a 90-day action plan. Built specifically for you in minutes.

10-min assessmentWonder Score 0–1003 Leverage Points90-Day PlanBranded PDF Report
Get Your Free Wonder Audit

550+ participants across Practical AI sessions

Wonder & WanderConfidential

Your Wonder Audit

72/100

Wonder Score

Wonder Strategist

You have a clear AI vision.

AI Strategy82
Tool Proficiency68
Leadership Mindset75
Team Integration55
Future Vision80
Free Β· Instant Access

Keynote Speaking

Audiences Leave
Changed

Sarah’s keynotes are not presentations β€” they are experiences. Drawing on neuroscience, philosophy, and real-world AI strategy, she creates moments of genuine insight that stay with audiences long after they leave the room.

She has spoken everywhere from Antarctica to Fiji. If you can get her there, she will show up fully.

500+

Events Delivered

6

Continents

β˜…β˜…β˜…β˜…β˜…

Avg. Rating

Explore Speaking Topics
Sarah Pirie-Nally on stage

Premium Mastermind

The room for those
ready to go further.

Evolve X is an intimate 8-month mastermind for founders and executives who have outgrown the room β€” and are ready to build at the intersection of AI, strategy, and soul.

6 members maximum. AUD $5,000/month. Application only.

Applications reviewed personally by Sarah Β· Next intake: mid-2026

What People Say

Voices of Impact

Real words from real leaders who've experienced the shift.

Keynote Speaking
"

Sarah was absolutely outstanding! Her concepts were not only challenging and innovative, but highly engaging and we were thrilled with the learnings and outcomes.

Brad Hampel

Director of Solution Entertainment

Workshop
"

Callaway Golf South Pacific would like to thank Sarah and The Wonder Tribe for creating a team building workshop with a difference. Our finance team left feeling inspired and motivated and wanting more! Opening minds and inspiring innovation from a very different perspective!

Beau Turner

CFO, Callaway Golf

Strategic Advisory
"

Sarah has able to turn an entrenched culture of same old to a culture of growth mindset and innovation! The team and I were fortunate enough to have Sarah facilitate at our annual forum this year. From a brain dump of what our team needed, Sarah was able to translate this into a program that demonstrated intelligence is not fixed β€” it can be developed, anyone can be creative and experimentation is key to innovation!

Di Sculley

Executive Manager Alliance Development

Wired for Wonder
"

Wired for Wonder made me think differently about my life. After going, I applied for a job I never thought I'd get… and I got it. Feeling very grateful.

Suzanne

Wired for Wonder Attendee

Community
"

Joining the She Evolves community has been life-changing. I've found a powerful sense of belonging and connection, and feel more empowered in my personal and professional life than ever before.

Katy

She Evolves Member

Wired for Wonder
"

Having the kids there made the whole experience feel more real. It kept us in the moment β€” in a wonder mindset.

Dr Tory Giles

Wired for Wonder Attendee

Facilitation
"

Steve and Sarah are truly innovative facilitators and thought leaders who spark creativity, growth, and inspiration in others.

Partner Reflection

Corporate Partner

Keynote Speaking
"

Thank you so much for the time you spent with us on Thursday. It truly made a difference to the planning we did over the two days. Your engagement with the team and enthusiasm for your topic was a perfect injection into our planning days!

Cara Doolan

The Fred Hollows Foundation

Strategic Advisory
"

Sarah's inspirational and straight-up business wisdom and testimony was exactly what we needed to hear at this point of our business.

Jenny and Jayme Park

Co-Founders, Franki and Sendi

Keynote Speaking
"

A monumental effort. Without a doubt the best event I have attended in my 8 years with the Bank and possibly my 20+ years in IT.

Matthew

Senior Leader, Commonwealth Bank of Australia

Strategic Advisory
"

Sarah has a rare gift β€” she makes the complex feel human. Our entire leadership team left energised and clear on exactly what to do next.

Chief People Officer

ASX 200 Company

Wonder Conductor
"

Wonder Conductor completely transformed how I use AI in my business. I went from overwhelmed to genuinely excited about what's possible.

Founder

Creative Agency, Sydney

Wired for Wonder
"

Sarah produces a world-class event. Wired for Wonder is incredible.

Guy Kawasaki

Keynote Speaker & Author

Keynote Speaking
"

The most thought-provoking keynote we've had in years. Sarah's framework for the Third Intelligence is genuinely transformative.

Conference Chair

National HR Summit

Keynote Speaking
"

Sarah was absolutely outstanding! Her concepts were not only challenging and innovative, but highly engaging and we were thrilled with the learnings and outcomes.

Brad Hampel

Director of Solution Entertainment

Workshop
"

Callaway Golf South Pacific would like to thank Sarah and The Wonder Tribe for creating a team building workshop with a difference. Our finance team left feeling inspired and motivated and wanting more! Opening minds and inspiring innovation from a very different perspective!

Beau Turner

CFO, Callaway Golf

Strategic Advisory
"

Sarah has able to turn an entrenched culture of same old to a culture of growth mindset and innovation! The team and I were fortunate enough to have Sarah facilitate at our annual forum this year. From a brain dump of what our team needed, Sarah was able to translate this into a program that demonstrated intelligence is not fixed β€” it can be developed, anyone can be creative and experimentation is key to innovation!

Di Sculley

Executive Manager Alliance Development

Wired for Wonder
"

Wired for Wonder made me think differently about my life. After going, I applied for a job I never thought I'd get… and I got it. Feeling very grateful.

Suzanne

Wired for Wonder Attendee

Community
"

Joining the She Evolves community has been life-changing. I've found a powerful sense of belonging and connection, and feel more empowered in my personal and professional life than ever before.

Katy

She Evolves Member

Wired for Wonder
"

Having the kids there made the whole experience feel more real. It kept us in the moment β€” in a wonder mindset.

Dr Tory Giles

Wired for Wonder Attendee

Facilitation
"

Steve and Sarah are truly innovative facilitators and thought leaders who spark creativity, growth, and inspiration in others.

Partner Reflection

Corporate Partner

Keynote Speaking
"

Thank you so much for the time you spent with us on Thursday. It truly made a difference to the planning we did over the two days. Your engagement with the team and enthusiasm for your topic was a perfect injection into our planning days!

Cara Doolan

The Fred Hollows Foundation

Strategic Advisory
"

Sarah's inspirational and straight-up business wisdom and testimony was exactly what we needed to hear at this point of our business.

Jenny and Jayme Park

Co-Founders, Franki and Sendi

Keynote Speaking
"

A monumental effort. Without a doubt the best event I have attended in my 8 years with the Bank and possibly my 20+ years in IT.

Matthew

Senior Leader, Commonwealth Bank of Australia

Strategic Advisory
"

Sarah has a rare gift β€” she makes the complex feel human. Our entire leadership team left energised and clear on exactly what to do next.

Chief People Officer

ASX 200 Company

Wonder Conductor
"

Wonder Conductor completely transformed how I use AI in my business. I went from overwhelmed to genuinely excited about what's possible.

Founder

Creative Agency, Sydney

Wired for Wonder
"

Sarah produces a world-class event. Wired for Wonder is incredible.

Guy Kawasaki

Keynote Speaker & Author

Keynote Speaking
"

The most thought-provoking keynote we've had in years. Sarah's framework for the Third Intelligence is genuinely transformative.

Conference Chair

National HR Summit

Keynote Speaking
"

The most thought-provoking keynote we've had in years. Sarah's framework for the Third Intelligence is genuinely transformative.

Conference Chair

National HR Summit

Wired for Wonder
"

Sarah produces a world-class event. Wired for Wonder is incredible.

Guy Kawasaki

Keynote Speaker & Author

Wonder Conductor
"

Wonder Conductor completely transformed how I use AI in my business. I went from overwhelmed to genuinely excited about what's possible.

Founder

Creative Agency, Sydney

Strategic Advisory
"

Sarah has a rare gift β€” she makes the complex feel human. Our entire leadership team left energised and clear on exactly what to do next.

Chief People Officer

ASX 200 Company

Keynote Speaking
"

A monumental effort. Without a doubt the best event I have attended in my 8 years with the Bank and possibly my 20+ years in IT.

Matthew

Senior Leader, Commonwealth Bank of Australia

Strategic Advisory
"

Sarah's inspirational and straight-up business wisdom and testimony was exactly what we needed to hear at this point of our business.

Jenny and Jayme Park

Co-Founders, Franki and Sendi

Keynote Speaking
"

Thank you so much for the time you spent with us on Thursday. It truly made a difference to the planning we did over the two days. Your engagement with the team and enthusiasm for your topic was a perfect injection into our planning days!

Cara Doolan

The Fred Hollows Foundation

Facilitation
"

Steve and Sarah are truly innovative facilitators and thought leaders who spark creativity, growth, and inspiration in others.

Partner Reflection

Corporate Partner

Wired for Wonder
"

Having the kids there made the whole experience feel more real. It kept us in the moment β€” in a wonder mindset.

Dr Tory Giles

Wired for Wonder Attendee

Community
"

Joining the She Evolves community has been life-changing. I've found a powerful sense of belonging and connection, and feel more empowered in my personal and professional life than ever before.

Katy

She Evolves Member

Wired for Wonder
"

Wired for Wonder made me think differently about my life. After going, I applied for a job I never thought I'd get… and I got it. Feeling very grateful.

Suzanne

Wired for Wonder Attendee

Strategic Advisory
"

Sarah has able to turn an entrenched culture of same old to a culture of growth mindset and innovation! The team and I were fortunate enough to have Sarah facilitate at our annual forum this year. From a brain dump of what our team needed, Sarah was able to translate this into a program that demonstrated intelligence is not fixed β€” it can be developed, anyone can be creative and experimentation is key to innovation!

Di Sculley

Executive Manager Alliance Development

Workshop
"

Callaway Golf South Pacific would like to thank Sarah and The Wonder Tribe for creating a team building workshop with a difference. Our finance team left feeling inspired and motivated and wanting more! Opening minds and inspiring innovation from a very different perspective!

Beau Turner

CFO, Callaway Golf

Keynote Speaking
"

Sarah was absolutely outstanding! Her concepts were not only challenging and innovative, but highly engaging and we were thrilled with the learnings and outcomes.

Brad Hampel

Director of Solution Entertainment

Keynote Speaking
"

The most thought-provoking keynote we've had in years. Sarah's framework for the Third Intelligence is genuinely transformative.

Conference Chair

National HR Summit

Wired for Wonder
"

Sarah produces a world-class event. Wired for Wonder is incredible.

Guy Kawasaki

Keynote Speaker & Author

Wonder Conductor
"

Wonder Conductor completely transformed how I use AI in my business. I went from overwhelmed to genuinely excited about what's possible.

Founder

Creative Agency, Sydney

Strategic Advisory
"

Sarah has a rare gift β€” she makes the complex feel human. Our entire leadership team left energised and clear on exactly what to do next.

Chief People Officer

ASX 200 Company

Keynote Speaking
"

A monumental effort. Without a doubt the best event I have attended in my 8 years with the Bank and possibly my 20+ years in IT.

Matthew

Senior Leader, Commonwealth Bank of Australia

Strategic Advisory
"

Sarah's inspirational and straight-up business wisdom and testimony was exactly what we needed to hear at this point of our business.

Jenny and Jayme Park

Co-Founders, Franki and Sendi

Keynote Speaking
"

Thank you so much for the time you spent with us on Thursday. It truly made a difference to the planning we did over the two days. Your engagement with the team and enthusiasm for your topic was a perfect injection into our planning days!

Cara Doolan

The Fred Hollows Foundation

Facilitation
"

Steve and Sarah are truly innovative facilitators and thought leaders who spark creativity, growth, and inspiration in others.

Partner Reflection

Corporate Partner

Wired for Wonder
"

Having the kids there made the whole experience feel more real. It kept us in the moment β€” in a wonder mindset.

Dr Tory Giles

Wired for Wonder Attendee

Community
"

Joining the She Evolves community has been life-changing. I've found a powerful sense of belonging and connection, and feel more empowered in my personal and professional life than ever before.

Katy

She Evolves Member

Wired for Wonder
"

Wired for Wonder made me think differently about my life. After going, I applied for a job I never thought I'd get… and I got it. Feeling very grateful.

Suzanne

Wired for Wonder Attendee

Strategic Advisory
"

Sarah has able to turn an entrenched culture of same old to a culture of growth mindset and innovation! The team and I were fortunate enough to have Sarah facilitate at our annual forum this year. From a brain dump of what our team needed, Sarah was able to translate this into a program that demonstrated intelligence is not fixed β€” it can be developed, anyone can be creative and experimentation is key to innovation!

Di Sculley

Executive Manager Alliance Development

Workshop
"

Callaway Golf South Pacific would like to thank Sarah and The Wonder Tribe for creating a team building workshop with a difference. Our finance team left feeling inspired and motivated and wanting more! Opening minds and inspiring innovation from a very different perspective!

Beau Turner

CFO, Callaway Golf

Keynote Speaking
"

Sarah was absolutely outstanding! Her concepts were not only challenging and innovative, but highly engaging and we were thrilled with the learnings and outcomes.

Brad Hampel

Director of Solution Entertainment

β˜•

AI Tea Weekly

The AI newsletter that respects your time

One verified AI story. Sarah's take. One prompt to try. Three links worth clicking. Every week β€” 5 minutes, no hype.

See what's inside

Free. No spam. Unsubscribe anytime.

Commonwealth BankMicrosoftRed BullMonash UniversityFiji AirwaysClub MedEntrepreneurs OrganizationMarriottYECNABASB BankAGLEnergy AustraliaUniversity of MelbourneCallaway GolfHallmarkQMS MediaEasy WeddingsEllen HooperThe Wellbeing DistilleryThe Flights ClubThe Fred Hollows FoundationCity of SydneyInsider ExpeditionsWoodleighVictorian PYP NetworkResilience SOS4E's ConsultingStar of the SeaDann Event HireAugust AdvisoryiFlyFlatacademyEXFuture CouncilCommonwealth BankMicrosoftRed BullMonash UniversityFiji AirwaysClub MedEntrepreneurs OrganizationMarriottYECNABASB BankAGLEnergy AustraliaUniversity of MelbourneCallaway GolfHallmarkQMS MediaEasy WeddingsEllen HooperThe Wellbeing DistilleryThe Flights ClubThe Fred Hollows FoundationCity of SydneyInsider ExpeditionsWoodleighVictorian PYP NetworkResilience SOS4E's ConsultingStar of the SeaDann Event HireAugust AdvisoryiFlyFlatacademyEXFuture Council

Follow Along

Life in the Wonder Lane

Free Monthly Workshop

Practical AI
The Free Starter Kit

A free live workshop for leaders and founders who want to start using AI β€” without the overwhelm. Every month, Sarah runs a practical, no-jargon session covering real tools, real use cases, and real results.

πŸ“…Every third Wednesday
πŸ•™10:00 AM AEST Β· Online
✦Free · No experience needed
Reserve Your Free Spot

Let's Create Something Extraordinary

Ready to Bring
Wonder to Your
Next Event?

Whether you’re planning a conference, leadership retreat, or corporate event, Sarah will leave your audience inspired, equipped, and ready to lead in the age of AI.

The fruit is on the table. You can already smell it.